APO is a French brand that advocates a gentle transition towards natural cosmetics and sustainable accessories.
Our products are designed to be used, shared and preserved. They are composed of few ingredients that work and this, without compromising on the result and sensoriality
APO creates skincare experiences that are good for you, your tribe and the planetAPO HISTORY
After 30 years of experience in the field of hygiene, Antoine DUCOS wishes to change the codes of the cosmetic industry.
The company is a leader in the field of cosmetics.
For him, the bathroom is the ideal place to question the way we consume, while respecting ourselves and the planet.
Through numerous encounters, he discovered the promises of solid cosmetics: reduced plastic consumption, preserved water tables, protected and respected skin...
IT IS TODAY WITH A TEAM OF PASSIONATE
THAT WE LEARN EVERY DAY HOW TO CREATE
CARE EXPERIENCES TO MAKE YOU FEEL GOOD ABOUT YOURSELF,
TO HIS TRIBE AND TO THE PLANET.
We want a real, transparent brand that allows us to move forward together.
OUR MISSION
From the time we were children, we have only known one way to brush our teeth: by spreading toothpaste generously on them. And yet! With solid cosmetics, we have to deconstruct and unlearn customs that have been ingrained in us since childhood.
We are committed to helping you learn these new techniques. You are making the choice to do yourself good and to do it well. A healthy pleasure whose benefits extend beyond the doors of your bathroom...
APO PHILOSOPHY
At APO, we believe that we will succeed in consuming differently together, by combining sensory and aesthetic pleasure, efficiency, ease of use and respect for life.
Our APO equation, quite simply.
Our commitment is to always do better and that means making choices...
The choice to be in a research process and to learn together
The choice of a light composition with a short list of ingredients
The choice of organic, or not, as it is not always necessary
The natural choice, without controversial ingredients
Choosing the best for our planet
THE CHOICE OF EXPERIENCE AND RESULTS ABOVE ALL!
We want to do everything we can to create everyday care for you and your tribe.
APO CARE
At APO, we think of a routine that accompanies your transition, for you and your tribe.
Essential care, simple gestures, always accompanied by the ideal accessory for maximum results.
Complete routines for every moment spent in your bathroom.
BODY
FACE
HAIR
DENTAL
ACCESSORIES
OUR SIMPLY DESIGNED CARE ROUTINES
FOR YOURSELF AND THE PLANET.